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I’m a
realist with a practical approach developed during
fifteen years in Canada’s national media.
I’m interested in analyzing people, politics, and
how to create positive social change.
As a daily newspaper reporter and then a national
news television producer, I’ve covered almost
every national and international public policy issue
facing this country.
I’ve learned how to listen and to ask the right
questions.
With realism comes idealism. I know what it's like
to be committed to a cause: to have high hopes but
limited resources.
What has helped me most is a skill I learned in
journalism: finding focus and targeting activities.
As the Communication Coordinator for Greenpeace, I’ve managed successful campaigns that have won worldwide media attention. Most recently, I’ve been working on advocacy campaigns and communications that promote solutions in Canada’s public health system.
Over the years, my work has taken me around the world, so I am able
to offer an international perspective. I’ve also
developed relationships with skilled associates who
can help with other areas of your work: strategic
planning, fundraising and graphic design to name
just a few.
Together, I believe we can make a difference. |
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Concrete results. For every project, we will set
precise benchmarks to measure our progress along the
way.
Building expertise in-house . At the end of
our collaboration, whatever it may be, you will
have the tools you need to replicate our process in other similar situations.
The next time you work with outside communication
contractors, you will know the right questions to
ask.
Budget-oriented. Whether it is a yearlong
initiative, or a short-term project, planning will
be carefully tailored to your budget. Maximum value
for your communication dollar will be our goal.
Teamwork. The learning is self-directed. Most
of the time my job will be to take the ideas and
expertise you already have and point you
in the right direction.
Rooted in the real world. I have lots of
stories to tell from the world of journalism and
activism. Many of the case studies we will work with
are drawn from my own firsthand experience.
And fun! Creative communications means
questioning everything. This will be an interesting
and enjoyable journey. |
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